Apparels, Printing

Styles For Every Woman: Introducing the Female Edit

Relaxed Fit & the Right Price.

You’re going to love our Female Edit Collection if you’re ready for a women’s capsule collection that redefines casually cool. We’ve selected five BELLA+CANVAS T-shirts and tanks as the definitive go-to women’s basics to sell. Too many of us have worn the “women’s” version of a men’s logoed polo or T-shirt—you know, the shrunk-down version that didn’t fit or flatter our bodies in any way.

However, at BELLA+CANVAS, we’re definitely not the norm. We’re way different. We’ve been bringing retail-quality basics to the wholesale industry for decades.

female edit

Say Good-Bye to ‘Shrink It and Pink It’

To accommodate female wearers, industry suppliers at first made a smaller (and pinker) version of men’s shirts. This shortcut process was colloquially called “Shrink It and Pink It,” but it couldn’t last forever. We know that women don’t just want mini-men’s styles disguised as unisex.

When we introduced our retail-fit women’s T-shirt at wholesale, some industry companies thought no one would buy our tees. They said, “Women don’t wear T-shirts.”

They couldn’t have been more wrong. Even the “shinked-and-pinked” T-shirts sold out immediately, over and over. The reality? Women crave well-made T-shirts.

News flash: There are now more women in America’s workforce than men. As of December 2019, the U.S. government’s jobs report showed that women now hold 50.04% of positions nationwide—and that percentage will keep growing

At BELLA+CANVAS, we know that women want fashion-forward styles in on-trend colors for leisure and work. They want easy-fit basics in classic cuts. And comfort? They want go-to pieces made of super-soft 100% Airlume and ring-spun cotton. Even better? You can offer your clients our premium retail garments starting at affordable price points.

female edit

Welcome to Our Female Edit Collection

We chose five of our core women’s T-shirt and tank styles for our Female Edit Collection.

Why? Because of a few key drivers that will increase your sales volume: They’re the right fit. They come in on-trend silhouettes and colors. And, they’re the perfect price.

Let’s break it down:

The right fit: With athleisure and streetwear styles majorly trending, relaxed-fit T-shirts and tanks are among women’s top go-to wardrobe staples. Our core styles offer a flattering, relaxed fit that’s right on trend. Plus, they’re made from our super-soft 100% Airlume and ring-spun cotton.

On-trend styles: With true-to-fit and side-seamed styles, our Female Edit Collection’s perfect for both promotional campaigns and on-trend fashion projects. These must-have basics come in an array of neutrals, pastels, primaries, and lots of colors in between.

The right price: We’ve always had a reputation for designing garments with a high perceived value. Now that BELLA+CANVAS also sells at retail, some buyers often assume (incorrectly) that our wholesale pricing is beyond their budget. With this women’s only collection, we offer unmatched quality and value, with prices starting at $2.99 per T-shirt.

female edit

5 Core Styles for Every Woman

Our Female Edit Collection includes five of our top-selling women’s T-shirts and tanks as the core group of styles women need in their closets:

Style 1: 6400 WOMEN’S RELAXED JERSEY SHORT SLEEVE TEE

Hands down, this is every woman’s go-to T-shirt. (It’s even our team’s favorite tee at BELLA+CANVAS.) This jersey T-shirt features a crewneck and a modern, relaxed fit for effortless style. It’s available in 16 solid colors. Double your pleasure: Find heathers and triblends in this T-shirt’s sister styles, 6400CVC and 6413.

Style 2: 6405 WOMEN’S RELAXED JERSEY SHORT SLEEVE V-NECK TEE

If you love our Women’s Relaxed Jersey Short Sleeve Tee, you’ll love our V-neck version. This relaxed jersey tee is available in a variety of fabrications and in 18 colors. 

Style 3: 6003 WOMEN’S JERSEY MUSCLE TANK

A reinvented version of our top-selling women’s muscle tank, this jersey top brings the right amount of femininity to a best-selling silhouette. This versatile, athleisure-inspired muscle tank comes in 12 popular colors.


Style 4: 6008 WOMEN’S JERSEY RACERBACK TANK

This flattering racerback style is every woman’s go-to tank. Made from 100% Airlume combed and ring-spun cotton, this relaxed-fit top is the perfect blank canvas for every positive message. Get it in all 12 colors.   


Style 5: 6682 WOMEN’S RACERBACK CROPPED TANK

Here’s the relaxed racerback crop you’ve been waiting for—cut at the perfect length, so it’s not too short. Modern, elongated armholes and raw seams make this tank a must-have warm-weather style in nine hot colors.

female edit

Travel Our  Style Timeline

1995: BELLA+CANVAS launches the wholesale industry’s first baby-rib collection.

Late-1990s: The baby-doll tee trend (made even hotter by pop sensation Emma Bunton aka Baby Spice) is an iconic late ’90s style. Our version brought retail trends en force into the wholesale marketplace—and we haven’t looked back since.

1999: BELLA+CANVAS introduced our favorite women’s tee (style 6400) made of 100% Airlume combed and ring-spun cotton.

2010: Enter BELLA+CANVAS’s popular flowy collection that’s still a hit a decade later. We’re pretty sure there’s never been a retail-inspired fabric with the same effortless drape. When you wear (or sell) in-demand styles from our premium-priced flowy collection, you’ve just elevated wardrobes to a whole new level.

2016: BELLA+CANVAS just keeps innovating: We loved launching our industry-changing Fast Fashion Collection. Each month we release a website-exclusive, fashion-forward style to the wholesale market. Our Fast Fashion basics are synonymous with retail-inspired design, silhouettes and colors.

2020: We introduced our Female Edit Collection. We’ve selected five of our top-selling women’s T-shirts and tanks as the core group of styles women want to wear. 

We’re sure our on-trend Female Edit Collection will propel your sales to a whole new level.

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BELLA+CANVAS

BELLA+CANVAS

Our mission, since day one, has been to bring retail tees to the wholesale market–so for us, it’s always been about quality. Starting at the thread level, we design the composition of each knit to make sure it will be the best feeling, fitting and printing tee you’ve ever worn. Not all tees are created equal. Join the fastest growing T-Shirt brand. Designed, dyed & cut in Los Angeles.

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